Modern Plantation Transformation: Beyond Transactions – A Case Study of PT WBPU and Sinergis HR

Jakarta, April 2024—The agribusiness sector is facing increasingly complex challenges and pressures. Regulatory changes, demands for transparency, and the need for operational efficiency mean plantation businesses can no longer rely on conventional management. Many industry players still view plantations through a limited cycle of plant–harvest–sell. In reality, however, running a successful plantation today requires a much more strategic and holistic approach.

Modern plantations must be built on a strong organizational foundation: streamlined HR management systems, precise recruitment processes, regulation-compliant payroll and administration, and well-documented procedures. These elements are no longer optional advantages they are essential prerequisites for sustainability and growth amid rising competition and business pressure.

In just six months, Sinergis HR Consulting and Services helped PT WBPU strengthen its internal operations proving that modernizing plantation businesses is a long-term investment that delivers measurable results.

Sinergis x WBPU: Real Transformation in 6 Months

The collaboration between Sinergis and WBPU took place from late 2023 to mid-2024. The focus was not merely administrative improvements, but a comprehensive enhancement of systems and organizational structure. The approach was strategic and gradual, targeting six key areas in HR and operational management:

1. Operational Efficiency Through Structured Recruitment

Staff in key functions grew from 9 to 15 within just 6 months. Sinergis implemented a measurable recruitment system using the Edukarir Screening Test (EST) and developed an internal talent database of over 100 active candidates.

2. Transparent Salary and Grading Structure

Sinergis created a 13-level salary structure for WBPU, enabling transparent career paths and compensation. This system empowers fair and competitive HR management.

3. Regulation-Compliant Corporate & HR Policies

From company regulations to internal policies on leave, occupational safety (K3), and performance governance—everything was aligned with the latest labor laws, ensuring WBPU remains fully compliant.

4. KPI- and Behavior-Based Performance Evaluation

With a 70% weight on performance and competence, and 30% on behavior, WBPU now uses an objective, measurable, and fair employee evaluation system.

5. Digitized Payroll, BPJS, and HR Administration

Payroll, BPJS (social security), and payslip distribution are now fully digitized and timely. HR administration complies with legal standards, reducing risks and boosting efficiency.

6. SOPs for Career Development and Work-Life Balance

Standard Operating Procedures (SOPs) for career paths and annual leave help maintain employee motivation and foster a healthier work-life balance.

Collaboration-Driven Transformation: From Foundations to Real Change

The transformation WBPU achieved with Sinergis wasn’t just about administrative tidiness it was about rebuilding organizational foundations. From recruitment systems and salary structures to regulatory compliance and performance evaluations, each element was designed to be relevant today and resilient for tomorrow.

What made this transformation successful was its alignment with WBPU’s long-term goals: to create fair structures, efficient processes, and regulation-compliant systems. No longer relying on instinct or outdated habits, WBPU now operates based on mechanisms that are testable, measurable, and adaptable.

This is the power of the right partnership. When a company and its strategic partner move in sync, transformation isn’t just possible it’s achievable within a measurable timeframe.

A Strategic Lesson for Agribusiness Companies

WBPU’s journey serves as an important lesson for other agribusinesses: building a modern HR system doesn’t require a perfect starting point. On the contrary, the most strategic move is recognizing the need for change—and acting on it—starting from the basics: people, processes, and compliance.

Ready to Drive Change in Your Organization?

WBPU has proven that the right systems don’t just solve problems—they create long-term impact. Now it’s your turn to begin a structured, measurable, and regulation-aligned transformation. Visit our website sinergis.co.id to learn more.

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